CEO Glenn Roggeman

Glenn Roggeman, CEO of AED group, reaches out to AV professionals in an open letter.

Let's keep in touch!

Dear AV professional,
Dear AED partner,

The end of 2020 is in sight. It has become a year that will be remembered in history books as the “Year of the Corona Crisis”. First and foremost I hope that you, your colleagues and your family have withstood this period in good health thus far.

Much as I’d like to have welcomed you to our annual Customer Nights in December, we will, unfortunately, have to skip the 2020 edition due to the crisis. This does not alter the fact that I would still like to take out the time to meet you in person in the coming weeks.

The global health crisis has left its mark on the world and society, especially in the entertainment business. Our profession in particular has been left in the cold in terms of structural and necessary governmental support. Now, we are finally catching a glimpse of hope at the end of a long dark tunnel following positive news reports about vaccine developments.

We all realise that the road to recovery will be long and that the new post-corona world will look different. Over the next five years, we will have to find our way together in the “new normal”. This means that our industry will also have to adapt to new values, standards and structures. 

Our industry must professionalise and reorient itself in the near future. Efficiency and optimisation will be crucial in every part of our trade. Our ecological footprint is also becoming increasingly important, where we must shift the focus to energy-efficient technologies, materials, warehouses and transport.

With this letter I would like to invite you to engage in a personal conversation and to think about this future together. As CEO of AED group it is my desire to be a partner for audiovisual companies.  I would therefore like to discuss a number of strategic and solid solutions for the post-corona world with you. Such blueprints and synergies target a common, prosperous future. At AED we would like to help you where possible.

You can contact me directly and personally for an appointment on 0032 475 20 11 11 or by email at I would like to invite you for a coffee and a good conversation - respecting sufficient personal distance - in my private office in Puurs (Belgium), equipped with UVC air disinfection.

We are facing major challenges - but together we can tackle these head-on. I look forward to hearing from you. In the meantime, stay safe and healthy. 

Best regards, 

Glenn Roggeman
CEO AED group

AED Customer Nights

It is with great regret that we cannot continue the AED Customer Nights 2020 under the current circumstances. But the good times will return, and we’re already looking forward to welcoming you again next year for this unforgettable industry party! Relive the atmosphere of our previous edition in December 2019 once again in this video.