AED UK has announced the strategic strengthening of its commercial team with the appointment of Nick Powell as Account Manager and Lee Price as Business Development Manager. The appointments mark a further step in AED UK’s commitment to supporting AV professionals with the right equipment solutions, expertise and day-to-day support needed to grow their businesses.
With close to 20 years of experience at PRG across the UK and the Middle East, Lee Price brings a strong track record in asset management and team leadership. Having played a key role in restructuring and rebuilding the PRG UK asset team over the past five years, he joins AED with a clear focus: helping the business grow while working closely with colleagues and customers alike.
Now that Nick Powell has also joined the team, AED UK further strengthens its commercial presence in the UK market. Previously a Client Services Coordinator at Sysco Productions, now known as The Story Engineers, Nick brings valuable experience in managing client relationships and supporting customers throughout the project process, while further expanding AED UK’s expertise in video solutions. He is particularly motivated by helping clients bring their shows to life.
The expansion enhances the depth of experience within AED UK’s established commercial team and enables closer support for production companies, rental houses and live event professionals across the UK market.
With demand continuing to evolve across the live events sector, AED UK is focused on helping customers access scalable, capex-light solutions across video, lighting, rigging and sound. By combining commercial guidance with a broad portfolio of professional AV services, the company supports partners in delivering high-quality projects while maintaining financial flexibility.
AED offers a complete AV business toolbox designed specifically for professionals, including dry hire rental, equipment sales, used equipment and flexible leasing options. These solutions enable AV companies to access the right equipment and support for projects of every scale.
The appointments will also reinforce AED UK’s video and display capability, with a clear focus on projectors and LED screen solutions. This strengthened commercial presence will help the company engage even more closely with customers on long-term projects and touring requirements.
“We are delighted to welcome Lee and Nick to AED UK. Their experience strengthens our ability to provide responsive, day-to-day support to our customers, and I’m excited about the journey ahead as we continue to build strong, long-term partnerships.” David Baker – Commercial Manager AED UK
Together, these appointments underline AED UK’s continued investment in people, service and sector-specific expertise, supporting its role as a trusted partner for professional AV businesses across the UK market.
Get in touch AV professionals looking to discuss their upcoming projects or equipment requirements can contact Lee Price or Nick Powell directly.
Lee Price | Business Development Manager | lee.price@aedgroup.com | +44 7961 298 345
Nick Powell | Account Manager | Nick.Powell@aedgroup.com | +44 7506 405 336
AED UK has announced the strategic strengthening of its commercial team with the appointment of Nick Powell as Account Manager and Lee Price as Business Development Manager. The appointments mark a further step in AED UK’s commitment to supporting AV professionals with the right equipment solutions, expertise and day-to-day support needed to grow their businesses.
With close to 20 years of experience at PRG across the UK and the Middle East, Lee Price brings a strong track record in asset management and team leadership. Having played a key role in restructuring and rebuilding the PRG UK asset team over the past five years, he joins AED with a clear focus: helping the business grow while working closely with colleagues and customers alike.
Now that Nick Powell has also joined the team, AED UK further strengthens its commercial presence in the UK market. Previously a Client Services Coordinator at Sysco Productions, now known as The Story Engineers, Nick brings valuable experience in managing client relationships and supporting customers throughout the project process, while further expanding AED UK’s expertise in video solutions. He is particularly motivated by helping clients bring their shows to life.
The expansion enhances the depth of experience within AED UK’s established commercial team and enables closer support for production companies, rental houses and live event professionals across the UK market.
With demand continuing to evolve across the live events sector, AED UK is focused on helping customers access scalable, capex-light solutions across video, lighting, rigging and sound. By combining commercial guidance with a broad portfolio of professional AV services, the company supports partners in delivering high-quality projects while maintaining financial flexibility.
AED offers a complete AV business toolbox designed specifically for professionals, including dry hire rental, equipment sales, used equipment and flexible leasing options. These solutions enable AV companies to access the right equipment and support for projects of every scale.
The appointments will also reinforce AED UK’s video and display capability, with a clear focus on projectors and LED screen solutions. This strengthened commercial presence will help the company engage even more closely with customers on long-term projects and touring requirements.
“We are delighted to welcome Lee and Nick to AED UK. Their experience strengthens our ability to provide responsive, day-to-day support to our customers, and I’m excited about the journey ahead as we continue to build strong, long-term partnerships.” David Baker – Commercial Manager AED UK
Together, these appointments underline AED UK’s continued investment in people, service and sector-specific expertise, supporting its role as a trusted partner for professional AV businesses across the UK market.
Get in touch AV professionals looking to discuss their upcoming projects or equipment requirements can contact Lee Price or Nick Powell directly.
Lee Price | Business Development Manager | lee.price@aedgroup.com | +44 7961 298 345
Nick Powell | Account Manager | Nick.Powell@aedgroup.com | +44 7506 405 336
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