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AED group recognised as Barco Customer Experience Champion

AED group has been honoured with the Customer Experience Champion Award 2025 by Barco, recognising our commitment to delivering exceptional customer value across every stage of the audiovisual journey. The award was presented during the annual Global Distributor Meeting in Athens, where Barco brings together its worldwide partner network to share insights, innovations and the future roadmap of visual technology.

A partnership built on trust and expertise

As the exclusive Barco distributor for the Benelux, AED group has built a strong, long-term partnership centred around quality, reliability and technical excellence. Over the years, this collaboration has grown into more than a distribution relationship. It has become a shared commitment to helping customers succeed in increasingly complex AV environments.

The Customer Experience Champion Award reflects not only performance in the market but more importantly the way AED group supports its clients, from first contact to long-term service.

“This award confirms the approach we strongly believe in as a company,” says Thierry Heldenbergh, CCO of AED group. “Customer experience is not just a phase in the process, it is the entire process. From the first conversation to long-term support, we aim to be a partner our customers can rely on at every step. We are proud that this mindset is recognised by Barco.”.”

Strong partnerships, better experiences

Winning the Barco Customer Experience Champion Award is a proud milestone for AED group but above all it reflects the way we work every day: putting the customer at the centre of everything we do. Because in the end, great technology only makes an impact when it is backed by great experience.

AED group has been honoured with the Customer Experience Champion Award 2025 by Barco, recognising our commitment to delivering exceptional customer value across every stage of the audiovisual journey. The award was presented during the annual Global Distributor Meeting in Athens, where Barco brings together its worldwide partner network to share insights, innovations and the future roadmap of visual technology.

A partnership built on trust and expertise

As the exclusive Barco distributor for the Benelux, AED group has built a strong, long-term partnership centred around quality, reliability and technical excellence. Over the years, this collaboration has grown into more than a distribution relationship. It has become a shared commitment to helping customers succeed in increasingly complex AV environments.

The Customer Experience Champion Award reflects not only performance in the market but more importantly the way AED group supports its clients, from first contact to long-term service.

“This award confirms the approach we strongly believe in as a company,” says Thierry Heldenbergh, CCO of AED group. “Customer experience is not just a phase in the process, it is the entire process. From the first conversation to long-term support, we aim to be a partner our customers can rely on at every step. We are proud that this mindset is recognised by Barco.”.”

Strong partnerships, better experiences

Winning the Barco Customer Experience Champion Award is a proud milestone for AED group but above all it reflects the way we work every day: putting the customer at the centre of everything we do. Because in the end, great technology only makes an impact when it is backed by great experience.

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