Growing with AED | Pieter-Jan Symons steps into the role of Head of Sales

We are pleased to inform you that Pieter-Jan Symons has assumed the position of Head of Sales, effective September 1. In this role, he will be responsible for all sales activities within the AED group, including new and used equipment sales and the AED Store, across our six international locations.

"I am very pleased to see Pieter-Jan step into the role of Head of Sales. He has consistently demonstrated strong commercial performance, sales intelligence and a sharp understanding of our customers and business. Beyond his sales capabilities, he has shown great drive and a strong willingness to take ownership and push new initiatives forward. I am confident that he will bring the same energy and ambition to leading our sales team and achieving our next level of growth.” - Thierry Heldenbergh, CCO AED group

Pieter-Jan began his career at AED in May 2016 as a Back Office Assistant at AED Lease. A few months later, he moved to our display department, where he worked as a Sales Representative for both new and used equipment sales. In recent years, he has successfully served as Sales Manager for Belux.

“I’m incredibly proud to take on this new role and very grateful for the trust and opportunity I’ve been given. After ten years with AED, it feels both exciting and humbling to take this next step. I’m eager to keep learning, grow into this new role and to build on everything I’ve learned so far - especially with the opportunity to continue learning from Thierry’s experience and leadership. Most of all, I’m looking forward to working with the team to turn our ambitions into results and write the next chapter of AED’s growth together.” - Pieter-Jan Symons

We wish Pieter-Jan the best of luck in this new challenge and look forward to continuing to work together to build on the growth of our organization!